The Harakeke Economy: A National Legacy. - Day 0.

A movement to revive Harakeke as the “crown jewel” of Aotearoa’s economy.

Once the backbone of our economy, harakeke is more than a plant — it is whakapapa, whenua, and wānanga woven into one. This movement is a call to action: to restore harakeke to its rightful place as a cultural taonga, an economic powerhouse, and a regenerative solution for our land and people.

We’re building a future where innovation meets indigenous intelligence — where harakeke fuels industries, sustains whānau, and strengthens our national identity.

Follow the journey as I share insights into where we could start — and how we can grow Aotearoa’s next legacy economy, rooted in ancient wisdom and ready for tomorrow.